Gini Coates

With over ten years of experience working in design, styling and marketing for the antiques, fine arts and luxury interiors sector, Gini acts as a one stop marketing shop to help small businesses to look their best both on and offline. By focusing on branding, strong lifestyle imagery and digital marketing strategies she helps clients to reach a wider global audience.


"Gini Coates is a breath of fresh air; enthusiastic and helpful, with excellent ideas and skills for bringing us in to the 21st Century world of digital marketing. We can recommend her 100%."
Howard Walwyn, Howard Walwyn Fine Antique Clocks

"Thank you for dragging me into the 21st century. You have made a huge difference to the way we operate."
Charles Wallrock, Wick Antiques

"We approached Gini to art direct our branding and photography and project manage our website. Her knowledge and experience is transforming the way we look."
Allan Hatchwell, Hatchwell Antiques

"We are thrilled with our updated site. Gini is competent, highly creative and easy to work with."
Anthony Outred.

“It has been a pleasure working with Gini on our website. From consultation advice and design to going live, Gini made every step of the way very easy and uncomplicated”
Jason Myer, Furniture and Arts Building.

"I have very much enjoyed working with Gini on developing our new site. Gini was keen to hear my initial ideas and help develop and refine them into what I am sure will be a great website. An off the shelf site simply isn’t enough, having an art director and marketing professional is proving invaluable. She has a keen eye for detail, good vision and a willingness and desire to drag Antiques dealers into the 21st Century!".
James Kaye, Butchoff Antiques


Gone are the days when an online catalogue was enough. With remote global sales growing, where the buyer never meets the dealer, creating your online persona / brand and an inspiring site has never been so important.

Often the first image a potential client may have of you is your site. It is a portal to an infinite amount of sales... a permanent fair or shop window... a permanent opportunity... but it has to be worked. It needs to be so simple that navigation is effortless, needs to look individual and beautiful and most importantly it needs to consistently land in the inboxes of those who really want to shop.


Gini's services:

- To ensure your brand looks great and is consistent across all platforms both online and offline.

- Having worked on numerous dealer sites, she understands the needs of a dealer, from category listing, exclusivity of provenance to the importance of linked sales platforms. She knows the capabilities the sites have, knows the best developers to use for your business and understand how they are built, taking the stress out of it your end. She is able to: manage existing websites and create beautiful new content helping you to get the most our of an existing site or project manage and art direct full redesigns ensuring great navigation and a new site that will look like no other.

- E-marketing: create beautiful targeted emails/newsletters with comprehensive open rate reports, enabling dealers to see exactly who has opened the emails and what items they have looked at.

- Designing digital flyers or images that can fit in perfectly to your website Content Management System ensuring your site looks polished.

- Advise on stock photography and editing imagery.

- Organising and art directing lifestyle shoots/ room shots.

- Designing sign-writing and print.

- Advertising and PR.

- Social media.

- Direction on SEO.


Clients include:
- Howard Walwyn clocks: (new brand in progress)
- Butchoff Antiques: Butchoff
- Hatchwell Antiques:
- Anthony Outred:
- Moore-Gwyn Fine Art (new brand in progress)
- Affordable British Pictures (new brand in progress)
- Twentieth Century British Pictures (new brand in progress)
- Wick Antiques:
- Anderson Wallrock Nautical:
- Furniture and Arts Building, London.

Opening Times

By appointment only.