Object Literature
Martin Lambie-Nairn’s (1945-2020) design consultancy created Channel 4’s original animated “blocks” logo in 1982. The elegance of its design and the ingenuity of its construction meant that it had the ability and flexibility to stand the test of time.
These props were used for a particular ident involving a chest of drawers on a beach; idents being short videos between programmes which identified the channel one was watching. Alongside Channel 4, another of Lambie-Nairn’s much-loved inventions was satirical puppet show Spitting Image.
These are unique pieces of iconic television memorabilia, a masterclass of design principles, construction, space, colour, perception and mood, and undeniably sculptural in their own right.